Investigation of Attributes Influencing the Attractiveness of Mobile Commerce Advertisements on the Facebook Platform

Examining and analyzing the determinants facilitating consumers’ intention to buy via mobile commerce platforms have untapped potential when it comes advertisement perceived advertising value. Therefore, this paper examines various aspects of advertisements on analyzes importance buy. The goal article is analyze determine which an influence expediting purchase through commerce. underlying hypothesis for investigation applicability value commerce, positively associated with attitude towards channels. Facebook social network has been chosen as channel most popular biggest investment-generated channel. It also proven that subjective norms are This, combined values attitudes ads influenced